MUSIC VIDEO · DIRECTOR

MY MIND

A music video built around a restless mind.

THE TEAM

Jessie Malone headshot

Jessie Malone

SINGER SONGWRITER
Aimee Dulake headshot

Aimee Dulake

DANCER CHOREOGRAPHER
Kelly McCready headshot

Kelly McCready

DirectorCinematographerEditor
Adam Zucker headshot

Adam Zucker

MixerProducer
Director

Director’s Statement

Still from MY MIND — a woman wrapped in fabric against the Surrey landscape

My Mind explores the way we become tangled in our own thoughts, and how difficult it can be to distinguish between external obstacles and internal self-sabotage. We follow a woman who wakes unable to experience pleasure or connect with the beauty surrounding her. As the song progresses, fabric gradually envelops her, becoming a physical representation of isolation, negative self-talk and the weight of her own mind.

We establish an early movement motif: she can initially move freely from left to right, but with each repetition, the fabric makes that movement more difficult. Eventually, she is pulled out of frame, suggesting how mental health can follow us wherever we go.

Shooting at Box Hill in Surrey allowed us to contrast this internal struggle with an expansive, beautiful landscape she cannot fully experience. Collaborating with Aimee Dulake, we developed gestures inspired by nervous-system regulation during panic, shooting handheld and on a gimbal with my Sony A7III to create an intimate, fluid visual language.

Kelly McCready

Stills

MY MIND still — a hand pressed against tree bark
MY MIND still — a woman covering her face with her hands
MY MIND still — a woman lying back in tall grass wrapped in fabric
MY MIND still — close-up of hands reaching
MY MIND still — a figure in fabric on a hillside overlooking fields
MY MIND still — close-up of a woman's face in golden light
MY MIND still — a woman looking up against a green backdrop
MY MIND still — a person with arms raised standing in a golden field, fabric trailing behind
MY MIND still — a hand reaching toward the camera through warm light
MY MIND still — close-up of hands pressed against fabric and skin
MY MIND still — two figures moving through tall grass toward trees
MY MIND still — fabric and bark in soft focus against a green field

Behind the scenes

Aimee on the hillside at Box Hill with fabric catching the wind
Kelly on location during the MY MIND shoot
Setting up the gimbal on the hillside during filming